Stop building a CRM in a spreadsheet. Get one free.
Airtable is free for 5 editors, then $20 to $45 a seat a month, in dollars. SmartBDM is a free AI-first CRM with unlimited users, a shared WhatsApp inbox, a mobile app and built-in AI agents.
Free for your whole team · unlimited users · no card
Airtable is wonderfully flexible.
A database anyone can shape.
Any shape you like
Tables, views, links and automations for almost any process.
A real free tier
Up to 5 editors and 1,000 records a base, for nothing.
Easy to start
If you can use a spreadsheet, you can use Airtable.
An AI-first CRM that's free. Spreadsheets included.
A base you built is a CRM nobody updates. SmartBDM is the free AI-first CRM, WhatsApp inbox and AI agents — with Datasets for the sheets you still need.
Every rep on it, at ₹0.
Not 5 editors. Field reps, tele-callers, managers — no seat count.
Spreadsheets beside your leads.
Datasets: grids that link to real leads, people and pipelines. Free.
WhatsApp is the inbox.
Every chat lands on the lead, shared by the team. Free.
Reps speak. The AI writes.
A voice note in every Indian language becomes a summary, a stage and a follow-up.
AI that acts.
Scores every lead, sets follow-ups, plans the day — free. Smart Inbound answers enquiries and Smart Outreach works old leads, on credits.
SmartBDM vs Airtable, at a glance.
Free for the whole team. No seats to count.
The whole AI-first CRM. Free.
Everything you were building in a base, already built.
Pipelines, your way.
Custom stages and fields. Every note, call and chat on one timeline. Free.
One shared inbox.
Two-way WhatsApp on the lead, for the whole team. Free.
Every AI agent that helps your rep.
Scores, plans, follows up, keeps every lead current. Free.
Who to call today.
An AI score on every lead and a ranked daily plan. Free.
Click to Call.
One tap rings your rep, then the lead, through your own IVR. Free.
WhatsApp re-engagement.
Wake dormant leads in compliant batches, your number protected. Free.
Numbers you can click into.
Overview, outcomes, team — and the leads behind every number. Free.
Datasets.
Spreadsheets beside your leads, linked to real records. Free.
iOS and Android.
The whole AI-first CRM on every rep's phone. Free.
Voice notes. Speak the update.
In every Indian language, written into the lead. 1 credit per voice note.
AI answers every WhatsApp enquiry.
WhatsApp AI (Smart Inbound): replies in seconds, qualifies, hands over. 2 credits per lead each month, from ₹5,000 a month on Free · in Scale.
AI calls and messages your old leads.
AI calling + WhatsApp (Smart Outreach): until someone engages, then a rep. 4 credits per connected minute, from ₹5,000 a month on Free · in Scale.
Free vs per seat, in dollars.
Twenty people on Airtable Team: about $400 a month. SmartBDM: ₹0.
SmartBDM
Free · unlimited users · no card
₹0 for your whole team. AI work pay as you go, 1 credit = ₹1.
- Unlimited users, free
- WhatsApp inbox and AI agents included
- Web, iOS and Android
- On credits: Voice Notes, Smart Inbound, Smart Outreach
Airtable
Per seat, per month (USD, billed annually)
- Free(up to 5 editors, 1,000 records a base)$0 / user / mo
- Team$20 / user / mo
- Business$45 / user / mo
- Enterprise ScaleOn request
A 20-person team on Team: about $400 a month, just for seats.
Airtable pricing sourced from its public pricing page as of Sep 2026; prices and plans change — verify on the vendor's site. Last reviewed Sep 2026.
Bring the base. Upload it.
Your lead tables become leads, the rest become datasets, the same day.
Your lead tables, as leads
Upload them and each row is a lead with an owner and a stage.
Keep the sheets you need
Other tables import into Datasets, beside your leads.
Keep your lead sources
Forms, WhatsApp and webhooks keep feeding leads in.
Comparing other tools? See the free AI-first CRM beside each one.
All comparisonsWhat teams on Airtable ask us
Talk to sales
Credits at volume, a big team, a question first? Tell us how your leads arrive. We’ll call you back.
Put your whole team on it today. Free.
Unlimited users. No card. Your organisation is ready in about two minutes.