A WhatsApp inbox, free, inside a free AI-first CRM.
Wati is ₹2,699 to ₹16,799 a month, with a few users included and a fee for each extra one. SmartBDM is a free AI-first CRM with unlimited users, a shared WhatsApp inbox, a mobile app and built-in AI agents.
Free for your whole team · unlimited users · no card
Wati is a serious WhatsApp platform.
One of the most established in the region.
A polished team inbox
Assignment, labels and quick replies that a support team loves.
No-code chatbots
A flow builder for menus and FAQs without a developer.
Broadcasts at scale
Campaign tooling built around WhatsApp's template rules.
The inbox is the start. The AI-first CRM is free.
A WhatsApp tool holds the chat. A sales team also needs the lead, the follow-up and the call — and it needs every rep on it.
Every rep on the inbox, at ₹0.
No user included count, no per-user fee. The whole team shares one inbox.
Every chat lands on the lead.
The lead, its stage, its follow-up and its WhatsApp thread, in one place.
AI that follows up, free.
Scores every lead, sets follow-ups, plans the day. Smart Inbound answers new enquiries.
Calls too.
Click to Call through your IVR, free. Smart Outreach calls old leads by AI.
SmartBDM vs Wati, at a glance.
Free for the whole team. No seats to count.
The whole AI-first CRM. Free.
The inbox you use in Wati, with the AI-first CRM around it.
Pipelines, your way.
Custom stages and fields. Every note, call and chat on one timeline. Free.
One shared inbox.
Two-way WhatsApp on the lead, for the whole team. Free.
Every AI agent that helps your rep.
Scores, plans, follows up, keeps every lead current. Free.
Who to call today.
An AI score on every lead and a ranked daily plan. Free.
Click to Call.
One tap rings your rep, then the lead, through your own IVR. Free.
WhatsApp re-engagement.
Wake dormant leads in compliant batches, your number protected. Free.
Numbers you can click into.
Overview, outcomes, team — and the leads behind every number. Free.
Sheets.
Spreadsheets beside your leads, linked to real records. Free.
iOS and Android.
The whole AI-first CRM on every rep's phone. Free.
Voice notes. Speak the update.
In every Indian language, written into the lead. 1 credit per voice note.
AI answers every WhatsApp enquiry.
WhatsApp AI (Smart Inbound): replies in seconds, qualifies, hands over. 2 credits per lead each month, from ₹5,000 a month on Free · in Scale.
AI calls and messages your old leads.
AI calling + WhatsApp (Smart Outreach): until someone engages, then a rep. 6 credits per minute, from ₹5,000 a month on Free · in Scale.
Free vs per plan, then per user.
Wati includes 3–5 users and charges for each one more. SmartBDM is ₹0 for everyone, and Meta's message charges are the same either way.
SmartBDM
Free · unlimited users · no card
₹0 for your whole team. AI work pay as you go, 1 credit = ₹1.
- Unlimited users, free
- WhatsApp inbox and AI agents included
- Web, iOS and Android
- On credits: Voice Notes, Smart Inbound, Smart Outreach
Wati
Monthly fee per plan (billed quarterly), a few users included, then per extra user
- Growth(3 users, no extra users)₹2,699 / mo, flat
- Pro(5 users, then ₹1,299 a user)₹5,799 / mo, flat
- Business(5 users, then ₹2,199 a user)₹16,799 / mo, flat
Wati pricing sourced from its public pricing page as of Sep 2026; prices and plans change — verify on the vendor's site. Last reviewed Sep 2026.
Moving off Wati takes an afternoon.
Connect your number, upload your contacts, and your team is live the same day.
Keep your number and templates
Your WhatsApp Business Account connects as it is.
Contacts become leads
With an owner, a stage and a follow-up.
Now with an AI-first CRM around it
Every chat lands on the lead, for the whole team.
Comparing other tools? See the free AI-first CRM beside each one.
All comparisonsWhat teams on Wati ask us
Talk to sales
Credits at volume, a big team, a question first? Tell us how your leads arrive. We’ll call you back.
Put your whole team on it today. Free.
Unlimited users. No card. Your organisation is ready in about two minutes.
